8 Benefits of Local SEO for
Small Businesses in Toronto
Local searches have a high intent to purchase and can increase business sales. Leads obtained through it have a higher close rate than pay-per-click (PPC) advertising.
Local SEO is a cost-effective marketing strategy that can generate a good return on investment (ROI) and boost digital traffic in the long run.
I’m just as excited as you are to come. Let’s learn what local SEO is and what its benefits are for your small business in Toronto.
What is Local SEO?
Importance of Local SEO for Small Businesses in Toronto
Local SEO is crucial for small businesses in Toronto. If you’re running a business in Toronto’s competitive market and want to keep up with the competition, you need to shout it. To understand the importance of local SEO, consider these statistics.
- 64% of businesses maintain a local SEO presence. (Source: SEO.ai)
- 46% of all Google searches have a local intent. (Source: Search Engine Roundtable)
- When people search for a business using their smartphone, 76% visit it within 24 hours. Out of those visits, 28% resulted in purchases. (Source: Think with Google)
8 Benefits of Local SEO for Small Businesses in Toronto
1. People can Find Your Business Online
Local SEO can help increase your business’s online visibility and make it easier for people to discover. It’s important to use practices to attract nearby customers to your business. These include creating a Google Business Profile, building a website, creating content, building citations, and more. By doing so, people can easily find and learn more about your business online.
People use queries like “locksmith near me” to find the closest services or products to their location. “Local search engine optimization” helps you reach customers who need your services or products.
This screenshot shows how, in under 3 months, NoxRank increased the visibility of a locksmith storefront’s Google Business Profile by 93% with the help of Local SEO in Toronto.
2. You Get Genuine Customers
3. Expected Higher Growth in Sales
4. Local SEO is Cost-Effective
You decide the budget. Good marketing agencies can demand high charges in exchange for providing good ROI. NoxRank’s local SEO packages in Toronto start at C$499 per month.
The screenshot shows that NoxRank increased the clicks on a Toronto small car dealership business’s website by 47% within 3 months, resulting in a 40% increase in sales.
5. Local SEO Boosts Digital Traffic
My expertise suggests that “GMB traffic constitutes the highest digital traffic.” You would have noticed this if you had been in the local business for a while.
The screenshot shows that NoxRank increased the monthly searches of a psychotherapist business in Toronto on their Google Business profile to 7,708. It resulted in a 242% increase in their overall digital traffic.
6. Long-Term Rankings
One of the best benefits of “local search engine optimization” is that it can help your business rank for a long time. Small businesses at the top of Google SERPs maintain their positions for years.
Businesses that rank in the Google local pack, the 3-pack or snack pack, tend to earn the most money. Therefore, the primary goal of local SEO strategies is to rank your local business in the Google 3-pack for different keywords.
This screenshot from the Ahrefs tool shows how NoxRank consistently improved the website rankings of a key fob copying expert in Toronto.
For this, we used the best local SEO strategy, created local content for the website, listed their business on citation sites, consistently made posts on the GMB, and more. As a result, their website rankings improved by more than 4 million within just 4 months.
7. Opportunities to Expand Your Business
One of the uncommon advantages of local SEO is that it allows you to expand your business to different locations. However, this advantage requires that you bring one of your listings to the top three results on Google for as many keywords as possible.
See the screenshot how this local business has expanded to different locations through networking and Local SEO.
If you also want to expand your small business in Toronto, contact NoxRank today.
8. Competitive Advantage
One benefit of “local search engine optimization” is that it gives you a competitive advantage, creating an entry barrier. New competitors can’t easily defeat you if you have worked hard for years.
I have taken a screenshot for you. In it, you can see how NoxRank increased the reviews of a storefront in Toronto to 661 within 2 years. New competitors will find it difficult to reach this business’s rankings now.
Muhammad Rizwan
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