8 Benefits of Local SEO for Small Businesses in Toronto

Local searches have a high intent to purchase and can increase business sales. Leads obtained through it have a higher close rate than pay-per-click (PPC) advertising.

Local SEO is a cost-effective marketing strategy that can generate a good return on investment (ROI) and boost digital traffic in the long run.

I’m just as excited as you are to come. Let’s learn what local SEO is and what its benefits are for your small business in Toronto.

benefits of local seo for small businesses in toronto

What is Local SEO?

Local SEO is the process of optimizing your website and Google Business Profile for search engines like Google. It involves building citations, gathering reviews, publishing content, and more. By doing this, you can improve your online presence and make it easier for potential customers to find you.

Importance of Local SEO for Small Businesses in Toronto

Local SEO is crucial for small businesses in Toronto. If you’re running a business in Toronto’s competitive market and want to keep up with the competition, you need to shout it. To understand the importance of local SEO, consider these statistics.

  • 64% of businesses maintain a local SEO presence. (Source: SEO.ai)
  • 46% of all Google searches have a local intent. (Source: Search Engine Roundtable)
  • When people search for a business using their smartphone, 76% visit it within 24 hours. Out of those visits, 28% resulted in purchases. (Source: Think with Google)

8 Benefits of Local SEO for Small Businesses in Toronto

What are the benefits of local SEO for your small business? Working with various categories of small businesses in Toronto, we have observed some core benefits of local SEO that you can get. Let’s take a closer look at them.

1. People can Find Your Business Online

Local SEO can help increase your business’s online visibility and make it easier for people to discover. It’s important to use practices to attract nearby customers to your business. These include creating a Google Business Profile, building a website, creating content, building citations, and more. By doing so, people can easily find and learn more about your business online.

People use queries like “locksmith near me” to find the closest services or products to their location. “Local search engine optimization” helps you reach customers who need your services or products.

This screenshot shows how, in under 3 months, NoxRank increased the visibility of a locksmith storefront’s Google Business Profile by 93% with the help of Local SEO in Toronto.

toronto locksmith visibility increased by 93%

2. You Get Genuine Customers

As mentioned above, 76% of people who use smartphones to search for nearby businesses visit your storefront within 24 hours. It clearly shows that most customers from local searches intend to purchase services or products.
Leads obtained through local SEO have a close rate of almost 15%, higher than pay-per-click (PPC) advertising.
The screenshot shows that NoxRank helped a plumbing storefront in Toronto by increasing total actions, calls, website visits, and requests for directions on their Google Business profile by 80%. It resulted in a 42% increase in their close rate or actual sales. You can see how we did it in the screenshot.
toronto plumbing storefront close rate increased by 42%

3. Expected Higher Growth in Sales

One of the best benefits of local SEO is that you can expect higher growth in sales for your small business in Toronto. It might be hard to believe, but NoxRank has increased the sales of several small businesses in Toronto by more than 1000% using the right local SEO strategies.
If your marketing budget is reasonable and you can wait long to see such great results, you can expect higher sales growth.
The screenshot shows that NoxRank boosted the monthly views of a new Toronto restaurant’s Google Business profile from 100 to 11,411, resulting in a 1257% increase in online sales. It took us over 6 months to achieve this. Saving time and money is best if you’re looking for quick results.
toronto restaurant online sales increased by 1257%

4. Local SEO is Cost-Effective

Local SEO is one of the most effective ways to allocate your marketing budget. For your small business in Toronto, local SEO is much more cost-effective than PPC advertising. Statistics also show that 40% of local SEO campaigns generate a return on investment (ROI) of 500% or more. The close rate for leads coming from it’s also, on average, 15%.
Good marketing agencies in Toronto charge between C$400 to C$2500 monthly for local SEO.

You decide the budget. Good marketing agencies can demand high charges in exchange for providing good ROI. NoxRank’s local SEO packages in Toronto start at C$499 per month.

The screenshot shows that NoxRank increased the clicks on a Toronto small car dealership business’s website by 47% within 3 months, resulting in a 40% increase in sales.

toronto car dealership business web clicks increased by 47%

5. Local SEO Boosts Digital Traffic

One advantage of local SEO is that it increases the digital traffic coming to your business from various sources, such as websites, Google Business profiles, or social media.
Local and organic searches together make up 69% of overall digital traffic. (Source: On The Map Marketing)

My expertise suggests that “GMB traffic constitutes the highest digital traffic.” You would have noticed this if you had been in the local business for a while.

The screenshot shows that NoxRank increased the monthly searches of a psychotherapist business in Toronto on their Google Business profile to 7,708. It resulted in a 242% increase in their overall digital traffic.

toronto psychotherapist digital traffic increased by 242%

6. Long-Term Rankings

One of the best benefits of “local search engine optimization” is that it can help your business rank for a long time. Small businesses at the top of Google SERPs maintain their positions for years.

Businesses that rank in the Google local pack, the 3-pack or snack pack, tend to earn the most money. Therefore, the primary goal of local SEO strategies is to rank your local business in the Google 3-pack for different keywords.

This screenshot from the Ahrefs tool shows how NoxRank consistently improved the website rankings of a key fob copying expert in Toronto.

For this, we used the best local SEO strategy, created local content for the website, listed their business on citation sites, consistently made posts on the GMB, and more. As a result, their website rankings improved by more than 4 million within just 4 months.

toronto key fob expert rankings improved by 4m

7. Opportunities to Expand Your Business

One of the uncommon advantages of local SEO is that it allows you to expand your business to different locations. However, this advantage requires that you bring one of your listings to the top three results on Google for as many keywords as possible.

See the screenshot how this local business has expanded to different locations through networking and Local SEO.

If you also want to expand your small business in Toronto, contact NoxRank today.

a business expanded to multiple locations through local seo

8. Competitive Advantage

One benefit of “local search engine optimization” is that it gives you a competitive advantage, creating an entry barrier. New competitors can’t easily defeat you if you have worked hard for years.

I have taken a screenshot for you. In it, you can see how NoxRank increased the reviews of a storefront in Toronto to 661 within 2 years. New competitors will find it difficult to reach this business’s rankings now.

a storefront got 661 reviews with the help of local seo
If you’re in the competitive industry and your competitors are in the top rankings, don’t worry. NoxRank can help you outrank these competitors.
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